Impact of internet retailing on the European retail property markets

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Impact of internet retailing on the European retail property markets

15/12/2011 | 4 min. 33 sec.

Adrian D’Enrico: European Property Analyst at AXA Real Estate

Adrian D'Enrico, European property Analyst at AXA Real estate , looks at the impact of Internet retailing on
dynamics in the European Retail property marketsKey highlights:
- The Internet is gaining an increasing market share and influencing the evolution of Retail markets across Europe
- In a low-growth, limited-consumption environment, retailers continue to compete fiercely for market share:
Internet retailing expands catchments areas and those retailers not embracing multi-channel will lose market share
- Due to high competition, prime location is key to multichannel retailers as marginal locations suffer greatly, while catchment-dominant shopping centers remain also attractive to retailers.